What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.- Herbert Simon
There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If we are bad people we use technology for bad purposes and if we are good people we use it for good purposes.- Herbert Simon
The world is vast, beautiful, and fascinating, even awe-inspiring - but impersonal. It demands nothing of me, and allows me to demand nothing of it.- Herbert Simon
The social sciences, I thought, needed the same kind of rigor and the same mathematical underpinnings that had made the "hard" sciences so brilliantly successful.- Herbert Simon
The proper study of mankind is the science of design.- Herbert Simon
The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.- Herbert Simon
Technology may create a condition, but the questions are what do we do about ourselves. We better understand ourselves pretty clearly and we better find ways to like ourselves.- Herbert Simon
One of the first rules of science is if somebody delivers a secret weapon to you, you better use it.- Herbert Simon
One finds limits by pushing them.- Herbert Simon
No one has characterized market mechanisms better than Friedrich von Hayek.- Herbert Simon
Most of us really aren't horribly unique. There are 6 billion of us. Put 'em all in one room and very few would stand out as individuals. So maybe we ought to think of worth in terms of our ability to get along as a part of nature, rather than being the lords over nature.- Herbert Simon
Maybe we ought to have a world in which things are divided between people kind of fairly.- Herbert Simon
Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.- Herbert Simon
In the computer field, the moment of truth is a running program; all else is prophecy.- Herbert Simon
I do not care how big and fast computers are, they're not as big and fast as the world.- Herbert Simon
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