We get real results only in proportion to the real values we give.- James Cash Penney
We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.
Too many would-be executives are slaves of routine.
There's no better friend to any merchant than a fair competitor.
There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.
Theory is splendid but until put into practice, it is valueless.
The well-satisfied customer will bring the repeat sale that counts.
The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.
The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.
The keystone of successful business is cooperation. Friction retards progress.
The greatest teacher I know is the job itself.
The Golden Rule finds no limit of application in business.
The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.
The disciplined are free.
